Case Study: Frasers Property achieves higher engagement and longer time on page with Sitecore

Frasers Property continuous optimization transformation with Sitecore

Frasers Property needed a better way to engage residential property seekers and build brand awareness through more personalized digital experiences. Using Sitecore Experience Platform (XP) with Switch, the company set out to improve on-site engagement and guide visitors through a more relevant journey.

Sitecore implemented Sitecore XP and Sitecore Email Experience Manager (EXM) to support continuous optimization and personalization across the site. The results were strong, with a 357.22% increase in page views and a 59.36% increase in time spent on landing pages, showing a significant lift in engagement.

Frasers Property