Case Study: First Tech achieves a 351% increase in student loan application clicks with Sitecore

First Tech sees 351% increase in student loan applications with Sitecore

First Tech, a leading credit union serving technology-oriented companies and their employees, wanted a website overhaul to improve visitor engagement, speed up site load times, and increase conversions. The project used Sitecore Experience Platform (XP) to support better digital banking experiences and self-service tools.

Sitecore implemented Sitecore XP to enhance the website experience and conversion performance for First Tech. The results included a 63% increase in website searches, 16% higher mobile traffic, and a 351% rise in student loan application clicks, delivering a strong measurable impact.

First Tech