Case Study: Essex Property Trust achieves a modernized, automated resident experience with Sitecore

Essex - Customer Case Study

Essex Property Trust, a real estate investment trust, needed to modernize its digital presence to help future apartment residents do more online, drive site traffic, centralize property amenity and location management, implement a modern CMS, streamline administrative processes, and make the site fully responsive. To address these challenges Essex partnered with Sitecore, deploying Sitecore Experience Platform (XP 9.1), Sitecore Managed Cloud and Sitecore Experience Accelerator (SXA) with integrations to Yardi and RENTCafé.

Sitecore’s implementation automated real‑time property listings, auto‑populated external internet listing services, and enabled quick updates and new pages, reducing manual and error‑prone application processing and moving Essex toward an online buying cycle. The Sitecore solution improved communication with current and prospective residents, consolidated property data, supported the #HomewithEssex campaign, and delivered measurable operational efficiencies through automated listings and streamlined administration.

Essex