Case Study: ENMAX drives digital adoption and modernizes customer experiences with Sitecore

Enmax boosts My Account usage by 37% with Sitecore

The energy provider ENMAX faced challenges with its fragmented and hard-to-manage legacy systems, which lacked the scalability needed to deliver modern digital experiences. To address this, ENMAX partnered with vendor Sitecore to rebuild its digital ecosystem using Sitecore’s CMS and composable DXP platform, aiming to provide seamless and personalized customer service.

Sitecore's implementation, supported by Fishtank Consulting, provided a scalable foundation that integrated customer data and content management tools. This solution empowered ENMAX's teams and led to significant results, including a 37% year-on-year growth in My Account usage and a 23.5% improvement in organic search traffic.

Enmax