Case Study: Emirates NBD achieves higher customer engagement and growth with Sitecore

Emirates NBD increases customer engagement by 92% with Sitecore personalization

Emirates NBD needed to support rapid growth and deliver a world-class, personalized digital banking experience, while fixing weak control, limited analytics, and poor reporting on its existing platform. With Sitecore Experience Platform (XP), the bank launched Liv., a new app and website designed to strengthen its reputation as an innovative market disruptor.

Sitecore helped Emirates NBD create a more engaging, personalized lifestyle banking experience with digital onboarding, servicing, and content tailored to customer behavior and interests. The results included 400K+ customers acquired, 10K+ new customers per month, a 75% increase in app use, doubled website traffic, improved governance, and 80% employee approval of the new experience.

Emirates NBD

Deepakchandran R

Senior Vice President - Head of Retail Assets and Cards