Case Study: Diversified Foodservice Supply achieves $18M run rate in 3 months with Sitecore-powered custom online ordering

Diversified Foodservice Supply rolls out customized online ordering applications

Diversified Foodservice Supply, the market‑leading distributor of MRO parts and equipment to the US foodservice industry, needed a better online ordering experience for major B2B customers across its ten brands and 100,000+ SKUs. Their existing ecommerce technology couldn’t support account‑specific catalogs, pricing, approval workflows or payment rules for customers such as Chipotle, so Diversified Foodservice Supply engaged Sitecore for a more flexible commerce platform.

Working with Sitecore and leveraging Sitecore OrderCloud®, Diversified Foodservice Supply built customizable ordering applications — configurable per account from a single admin interface to control brand, catalog visibility, pricing tiers, approvals and payments. The Sitecore solution enabled rapid, low‑cost implementations (example: Chipotle’s role‑based product visibility) and delivered measurable impact: multiple customized deployments and a run rate that grew from zero to $18 million in the first three months, helping DFS win new deals and reduce manual processes.

Diversified Foodservice Supply

Michael Bailey

Chief Technology Officer