Case Study: Housing Industry Association (HIA) achieves higher membership and engagement with Sitecore

Digital upgrade drives up membership and engagement at HIA

The Housing Industry Association (HIA) needed to modernize its website and digital services to deliver a more intuitive experience, support 18 lines of business, and create a clearer path from awareness to membership. With much of its content locked behind membership and no unified customer journey, HIA turned to Sitecore and its XP platform to build a central digital experience that could better serve members, non-members, and anonymous visitors.

Sitecore, working with implementation partner Switch, helped HIA launch a centralized, personalized digital platform with e-commerce, marketing automation, geolocation, and a tiered content model. The results were strong: HIA saw a 10% rise in membership sign-ups, a 40% increase in customer goal completions, an 800% increase in upselling and cross-selling opportunities, a 370% increase in new business and upsell leads, and a 10% drop in customer service calls.

Housing Industry Association (HIA)

Ben Brooker

General Manager – Gigital