Case Study: Samaritan Health Services achieves digital transformation and a unified, personalized web experience with Sitecore

Digital transformation starts from the ground up at Samaritan Health Services, where marketing and IT teams worked together to drive community engagement and cohesion between lines of business and new revenue streams

Samaritan Health Services, a not‑for‑profit regional health system serving about 290,000 Oregonians, faced an outdated digital presence (its last redesign was in 2009) and needed to unite Samaritan Health Services and Samaritan Health Plans, move off SharePoint, streamline content creation for ~30 editors, and prepare for personalized customer experiences. They engaged Americaneagle.com as a Sitecore Solution and Hosting Partner to lead a data‑driven digital transformation using Sitecore Experience Platform (XP 8.1) with xDB/FXM and Sitecore XP on Azure.

Americaneagle.com migrated thousands of pages into a shared Sitecore repository powering 11 websites, created five personas via the Sitecore SBOS methodology, implemented Sitecore xDB and personalization, and delivered a "crawl, walk, run" optimization roadmap. The project enabled faster content production, launched 11 sites in less than a year, and produced measurable results cited by the client: higher Sitecore Engagement Value, increased sales lead generation and conversions, improved customer satisfaction scores, and reduced customer churn.

Samaritan Health Services

Evonne Walls

Marketing and PR Director