Case Study: Dexus Direct achieves 141% higher lead generation with Sitecore

Dexus Direct - Customer Case Study

Dexus Direct needed to unify multiple real estate brands that had been split across separate microsites and CMS platforms, while shifting customer engagement online and balancing lead generation with self-service property discovery. Using Sitecore, specifically Sitecore Experience Platform (XP), Dexus Direct set out to create a single source of truth, deliver “every page is a homepage,” and support a more direct-to-customer digital experience.

Sitecore implemented Sitecore XP 9.1 with SXA, EXM, Path Analyzer, xProfile, Cortex, and xAnalytics, integrated with a property database API to keep content current and personalized. The results were strong: lead generation grew 141% year over year, traffic increased 30%, annual bounce rate dropped 24%, Google search impressions rose 216%, page views increased 2.5x, and virtual 3D tours drove a 1000% engagement uplift during lockdown.

Dexus Direct