Case Study: MMG achieves multilingual compliance and improved stakeholder engagement with Sitecore

Defying the language barrier with easy to use multilingual capabilities

MMG, a mid‑tier global resources company headquartered in Melbourne, sought a new web CMS after a merger revealed that its legacy MMG and MMR sites could not meet combined business and stakeholder needs—lacking multilingual support, robust version control, media embedding and easy content updates. After going to market for a new CMS, MMG selected Sitecore (Sitecore CMS and Sitecore OMS) to provide the scalable, workflow‑driven platform required for a unified corporate site.

Sitecore was implemented (with design/development by Visual Jazz) to deliver multilingual capabilities, content workflows, media management and integrations, launching in November 2011 and supporting English, Traditional and Simplified Chinese and Lao. The Sitecore solution improved user feedback and internal content management and drove measurable gains: organic search traffic rose from 39% to 49%, visits to the Careers section increased from 15% to 21%, and average session duration grew to about 3 minutes, while upkeep and publishing became significantly easier with Sitecore.

MMG

Kathleen Kawecki

Communications Coordinator