Case Study: Bachman’s achieves 4% online revenue growth and 15% higher order values with Sitecore OrderCloud

Composable architecture helps 135-year-old retailer improve digital commerce to grow online revenues by 4% and raise order values by 15%

Bachman’s, the 135-year-old family-owned garden, floral, and gift retailer, was struggling to modernize its online ordering experience as customer behavior shifted rapidly toward web, mobile, and omnichannel buying. Slow product search, buried items, and a complicated checkout process made cross-sells difficult and caused some customers to abandon orders and call support instead. Bachman’s turned to Sitecore OrderCloud to support its digital commerce goals.

Sitecore implemented OrderCloud as a headless, composable e-commerce platform integrated with Bachman’s other systems, helping streamline ordering, improve search and recommendations, and support complex fulfillment needs. The results included a 4% increase in online revenue, a 15% rise in order value, and an 8% reduction in support calls, while also making promotions faster to launch and enabling new revenue opportunities like e-gift cards.

Bachman’s

Chris Moore

CIO and EVP of Information Technology