Case Study: Coates Hire achieves digital transformation and ROI gains with Sitecore

Coates Hire - Customer Case Study

Coates Hire, a construction equipment hire company, needed to drive its “Customer Connect” digital transformation strategy, improve customer experience, and reduce cost to serve while meeting growing demand for anytime, last-minute equipment. To do this, Coates Hire worked with Sitecore and used products including Sitecore XP, XM, Content Hub, and related commerce and integration capabilities.

Sitecore implemented a single digital platform spanning web, apps, portals, and IoT, with solutions such as Content Hub, Sitecore XP 9.2, xDB, JSS, XM, and XC integrated with Azure and enterprise systems. The results included a shift from in-store and phone transactions to digital, expansion from B2B to B2B2C, and a national 24/7 “Hire Now” app that drove an average 65% month-over-month increase in online revenue; the IoT app also helped one customer cut costs by 10% and sign a new 3+ year contract.

Coates Hire

John Hayes

Digital Marketing Manager