Case Study: Chick‑fil‑A achieves a 450% jump in catering orders and higher engagement with Sitecore

Chick-fil-A increases online revenue through customer engagement and loyalty

Chick‑fil‑A, the family‑owned restaurant chain, set out to transform its crowded informational site into a smart, customer‑focused multimedia platform to increase engagement, online revenue and loyalty. To achieve this, Chick‑fil‑A worked with Sitecore (and partner Arke) through the Sitecore Xccelerate Program, leveraging the Sitecore Experience Platform (XP), context marketing, analytics and commerce integration.

Using Sitecore analytics and XP, Chick‑fil‑A and Arke identified key customer segments, prioritized goals, and delivered real‑time, persona and Geo‑IP personalization across web and mobile. The Sitecore‑enabled solution drove measurable gains: a 450% increase in online breakfast catering orders, a 44% rise in product page views and a 175% uplift in story page views for the “Fan” segment, alongside substantial increases in engagement value.

Chick-fil-A