Case Study: Chemours achieves 250% increase in inquiries and expanded global reach with Sitecore

Chemours - Customer Case Study

Chemours, a multi-brand, multi-site, multi-language chemistry company, needed to transform a typically sterile field into a human-centric, customer-focused digital experience. Working with Sitecore, Chemours set out to re-articulate its brand using user testing, focus groups, UX/design, content and SEO strategies, plus engineering, integrations and hosting support to meet global business needs.

Sitecore delivered a platform solution using Sitecore Experience Platform (XP 9.2), Sitecore xDB, Email Experience Manager (EXM), Sitecore Helix and Azure integrations to launch an optimized B2B marketing website ecosystem in under 12 months. The Sitecore implementation unified interaction design and structured content, increased overall inquiries by 250%, grew foreign-language page views by 19% year‑over‑year, and helped China emerge as a top traffic source.

Chemours