Case Study: Dierbergs achieves an in-store-to-online shopping experience and ecommerce growth with Sitecore

Century-Old Brand Brings In-Store Shopping Experience to the Digital World

Dierbergs, the century‑old, upscale supermarket chain in the St. Louis area, faced a dated, mostly static website that couldn’t mirror its high‑touch in‑store experience or easily be managed by marketing staff. The grocer needed a retail‑focused CMS to migrate its prepared‑food catalog online, support in‑store kiosks and back‑office order fulfillment, and allow frequent content updates without advanced technical expertise. Dierbergs selected Sitecore (with implementation support from Aware Web Solutions) to meet those requirements.

Using Sitecore CMS, Aware Web Solutions rebuilt Dierbergs.com with a robust product catalog, advanced recipe finder, 250+ cooking videos, email templates, real‑time pricing feeds, AD/PeopleSoft authentication and kiosk/back‑office integrations. The live site now exceeds 5,000 pages with over 1,500 products, 2,000 recipes and 250 videos, and Sitecore powers unified pricing, ordering and content management across channels. Analytics and ecommerce purchases show impressive sales returns, a growing newsletter list and a larger qualified customer database, and the Dierbergs marketing team now manages the site end‑to‑end using Sitecore.

Dierbergs

Greg Dierberg

President and CEO