Case Study: Cebu Pacific achieves 100% ROI in 4 weeks and boosts conversions with Sitecore

Cebu Pacific Accelerates Customer Conversion with Boxever Personalized Web and Email offers

Cebu Pacific, the Philippines’ largest low‑fare carrier, needed to personalize its online experience to boost conversions and ancillary revenue. To achieve that, Cebu Pacific selected Sitecore and its customer‑intelligence and personalization capabilities to deliver targeted web and email offers such as urgency messages, abandoned‑cart reminders, “last 5 searches,” and destination banners.

Sitecore integrated data from Cebu Pacific’s website, marketing and reservation systems to power real‑time, 1:1 web and email personalization. The program drove measurable gains: destination banners achieved an 8.24% CTR (about 20x typical averages), abandoned‑cart emails posted a 55% open rate and 37% CTR (25% conversion), urgency messaging produced a 7.8% relative lift in conversion (and 0.5% for a secondary message), last‑5‑searches lifted conversion 0.47%, ancillary upsells generated AUD $630K (~€450K), and Cebu Pacific saw a 100% ROI within four weeks using Sitecore.

Cebu Pacific

Candice A.Lyog

Vice President of Marketing and Distribution