Case Study: Caleres achieves a 25% conversion rate increase with Sitecore

Caleres - Customer Case Study

Caleres, a North America retail footwear portfolio company with more than 15 brands, needed to modernize its e-commerce experience to grow online business, streamline operations, connect existing systems, process nightly store inventory, and deliver a more contemporary search experience. Caleres worked with Sitecore using Sitecore Experience Platform (XP) and related commerce tools to address these challenges.

Sitecore implemented a scalable, integrated solution using Sitecore XP, xDB, Experience Commerce (XC 9.3), Commerce Connect, and SXA, along with integrations such as Azure, Coveo, Apple Pay, Google Pay, Salesforce Marketing Cloud, and AWS Cognito. The result was a more aligned content-and-commerce experience with conveniences like Buy Online, Pickup in Store, increased customer engagement, greater flexibility for brand managers, and a 25% improvement in conversion rate.

Caleres