Case Study: Fujitsu achieves 33% higher customer engagement with Sitecore

By transforming the digital experience with Sitecore, CMO Taeko Yamamoto has increased customer engagement on Fujitsu's corporate site by 33%

Fujitsu, a global leader in technology and digital business solutions, needed to overhaul its corporate website to support a broader sustainability and digital transformation strategy. Its legacy site had inconsistent content and messaging because different teams created their own pages, making it difficult to present a unified brand image and deliver the right message to customers. Fujitsu turned to Sitecore XP to centralize content management and improve the digital experience.

Using Sitecore, Fujitsu introduced stronger governance, reusable components, and 14 templates to replace 80,000 inconsistent pages. The new approach reduced page creation costs, made environments 83% faster to build, cut bounce rate by 45%, and increased customer engagement by 33% on the corporate site, while improving content quality and time to market.

Fujitsu

Taeko Yamamoto

Corporate Executive Officer, EVP Chief Marketing Officer