Case Study: BMI Healthcare boosts digital bookings and user growth with Sitecore

BMI Healthcare builds a new digital experience with Sitecore

BMI Healthcare, the UK’s leading provider of private health treatment, needed to modernize its digital experience after being acquired by Circle Health Group. The company wanted to make it easier for customers to search for hospitals, explore treatments, and book appointments online, and it worked with Sitecore as part of an upgrade from an older platform.

Sitecore Experience Platform (XP) was implemented to deliver the new experience. Within four weeks of the MVP launch, BMI Healthcare saw a 10.5% increase in enquiry conversions, along with a 46% increase in organic users, a 44% increase in total users, and an 11% increase in bookings.

BMI Healthcare