Case Study: Big Lots achieves higher site revenue with Sitecore Discover by Sitecore

Big Lots increases overall site revenue by 25% after implementing Full Page Search and Product Listing Pages

Big Lots, the Columbus-based home goods retailer, wanted to bring its “treasure hunt” shopping experience online but was limited by an inflexible, fragmented commerce stack. Working with Sitecore and its Sitecore Discover product, Big Lots needed a way to personalize search, recommendations, and category pages while giving its lean team better control and visibility.

Sitecore implemented Sitecore Discover modules including preview search, full-page search, product recommendations, and category/landing pages, enabling real-time personalization and a more seamless omnichannel experience. The impact was significant: within two weeks, Big Lots saw conversion rate rise by 53%, site revenue increase by 61%, and revenue per visit grow by 45%, with the broader case study also citing overall gains of 25% in site revenue, 23% in conversion rate, and 25% in revenue per visit.

Big Lots

Lorraine Kaufman

Director of E-commerce Merchandising