Case Study: The National Lottery (Belgium) doubles monthly pageviews and boosts mobile engagement with Sitecore

Belgian National Lottery uses Sitecore ® to provide a rich digital experience for 1.5 million visitors per week

The National Lottery, Belgium’s public lottery operator, faced low engagement and a dated digital platform: visitors typically checked results and left, the CMS was chaotic and slow (taking ~10 minutes to publish an article), and 35% of traffic came from mobile even though the site was non‑responsive and relied on Flash. Seeking multilingual support, analytics, personalization and faster marketer control, The National Lottery chose the Sitecore Experience Platform to modernize its digital experience.

Using Sitecore, The National Lottery moved control to marketing, added video and interactive polls, enabled bilingual content management, and deployed analytics and testing capabilities. The on‑time, seamless migration drove measurable results: monthly page views climbed to five million (with mobile a key driver), interactive content increased engagement, and organic visitors now represent 30% of online gaming conversions — gains The National Lottery plans to expand with further Sitecore‑based personalization and A/B testing.

The National Lottery

Marc Frederix

Director Marketing Sponsoring and Digital Sales