Case Study: Baxter Credit Union (BCU) achieves a personalized, ADA‑compliant omnichannel website and 28% increase in loan applications with Sitecore

BCU increases loan and mortgage applications by 28% with Sitecore Experience Platform (XP)

Baxter Credit Union (BCU), a $2.8B financial institution serving more than 200,000 members nationwide, needed a more personalized, accessible and omnichannel website to support remote corporate memberships and meet ADA and analytics requirements. To address these challenges BCU selected Sitecore and its Experience Platform (XP) — including Sitecore xDB and FXM — hosted on Microsoft Azure to replace a homegrown solution.

Sitecore’s platform and implementations delivered a personalized, mobile-friendly omnichannel site with improved ADA accessibility and enhanced analytics; the redesigned Home Loans and Mortgages area and targeted marketing drove a 28% increase in loan and mortgage applications, while revised Help and Contact sections now provide one-click access to multiple communication options. Sitecore’s capabilities enabled easier content management, higher site engagement and measurable business impact for BCU.

Baxter Credit Union (BCU)

Kimberly Stanford

Director of Digital and Campaign Marketing