Case Study: Bachman’s achieves higher e-commerce performance with Sitecore OrderCloud

Bachman’s grows e-commerce sales 6.31%, increases website time 11.47% and new site visits 14.63%, and raises conversion rates 9.92%

Bachman’s, the Minnesota floral, home, and garden retailer, needed to modernize its e-commerce experience to better match its in-store service, offer more flexible buying and delivery options, and improve slow, cumbersome website performance. The company turned to Sitecore OrderCloud to support a more personalized, mobile-friendly digital storefront with advanced search, loyalty, and buy-online-pickup-in-store capabilities.

With Sitecore’s composable, cloud-native SaaS solution implemented with Horizontal Digital, Bachman’s streamlined content and order management and improved site performance. Sitecore helped drive measurable gains, including a 6.31% increase in average order value, 9.92% higher conversion rates, 14.63% more new site visits, and 11.47% longer time on site, while also delivering faster page loads and strong peak-season reliability.

Bachman’s

Zeke Olson

Director, E-Commerce Operations