Case Study: Australian Catholic University achieves improved student conversion and personalized digital experiences with Sitecore

Australian Catholic University - Customer Case Study

Australian Catholic University (ACU) faced rapid growth—doubling to 35,000 students over seven years—and needed to simplify enrolment and onboarding, reduce failure rates, and improve navigation across a growing set of digital systems while communicating a new "Impact through Empathy" brand. To tackle these challenges, ACU partnered with Sitecore and deployed Sitecore Experience Platform (XP) v9 along with related Sitecore products.

Sitecore implemented a solution using Sitecore XP v9, xDB, XM, xAnalytics (Path Analyzer, xProfile), Experience Commerce and Sitecore Connect, integrating core university systems via WSO2 (including Ellucian Banner and Primo), single sign‑on and Microsoft Azure. The Sitecore deployment delivered a mobile‑optimized, personalized experience with an online orientation planner, integrated library services and access to 1,500 student pages, driving measurable year‑on‑year engagement gains (portal users +5.8%, sessions +12.1%, sessions per user +6.0%, pageviews +7.8%) and improving conversion and ROI.

Australian Catholic University