Case Study: Atlantis, The Palm achieves higher bookings and loyalty with Sitecore

Atlantis, The Palm, Dubai delivers a best-in-class digital experience to match its world-class resort destination

Atlantis, The Palm, Dubai wanted to match its world-class resort experience with a personalized digital presence for a global audience. The hotel’s marketing team needed to attract new guests, drive cross- and up-sells, and improve loyalty using Sitecore Experience Platform.

Sitecore helped Atlantis, The Palm build a scalable omnichannel marketing experience tailored to multiple audiences. The results included a 46% increase in value per site visit, a 35% reduction in bounce rates, and personalized offers that drove conversion uplifts ranging from 50% to 1,500%.

Atlantis, The Palm