Case Study: ASML achieves greater awareness, recruitment, and site performance with Sitecore XP

ASML - Customer Case Study

ASML, a major global tech company, needed to expand awareness beyond its traditional audience, attract new talent, and improve communication across multiple regions and stakeholder groups. To meet these goals, ASML used Sitecore Experience Platform (XP 9.1) as part of a streamlined website initiative, with integrations including Microsoft Azure PaaS and Cornerstone for recruitment.

Sitecore helped ASML cut its site from 16,000 pages to 600 without losing SEO value, while driving 100,000 unique visitors per month and 100,000 job applications a year. The new site also achieved a 6% job application conversion rate, increased organic impressions by 228%, and boosted handling capacity from 12 to 77 requests per second at no extra cost.

ASML