Case Study: Architectural Woodwork Institute achieves expanded membership and a digital learning tool with Sitecore

Architectural Woodwork Institute - Customer Case Study

The Architectural Woodwork Institute, a construction-industry association, needed a modern digital learning resource to meet evolving member needs: make woodworking standards and answers easy to access on the job, optimize and migrate content, create a new tiered-membership model, and convert users into paying members. To address this, they partnered with Sitecore, deploying Sitecore Experience Platform (XP 9.0) along with Sitecore Experience Database (xDB) and analytics tools including xAnalytics, xProfile and Sitecore Cortex.

Sitecore implemented a digital tool that transformed the institute’s printed woodworking standards into an optimized, searchable online resource with videos, personalized content and site-wide messaging, and supported a new tiered-membership model. As a result, the Architectural Woodwork Institute expanded its ability to attract and convert new members, migrated and optimized content for on‑the‑job access, and delivered measurable improvements in member engagement and conversion using Sitecore’s XP, xDB and analytics capabilities.

Architectural Woodwork Institute