Case Study: Allergan Aesthetics achieves >7% traffic growth and a 50% reduction in bounce rate with Sitecore

Allergan Aesthetics - Customer Case Study

Allergan Aesthetics partnered with Sitecore to reimagine its brand experience and improve its website as a customer‑service tool. Using Sitecore solutions—Experience Platform (XP 9.1), Experience Accelerator (SXA), xDB and Sitecore Forms—the initiative focused on developing key personas, configuring profile keys to measure engagement, enabling customers to self‑serve (including COVID‑19 information), and launching new educational pages.

Sitecore implemented the platform with integrations (Single PaaS, Azure, SOLR) to deliver a human‑centered, author‑friendly, and scalable design able to support 31 international sites. The work drove measurable gains: total user traffic increased >7% to about 195,000, new users rose >11%, page views and page views per session grew 23.3% and 5.2% respectively, and bounce rate dropped by 50%.

Allergan Aesthetics