Case Study: Alinta Energy achieves 47% conversion uplift and scalable personalized digital experience with Sitecore

Alinta Energy - Customer Case Study

Alinta Energy, an Australian energy provider undergoing a rebrand and eastward expansion, needed a modern, flexible website to attract customers, comply with varying regional regulations and replace an old, externally managed site that couldn’t adapt. Sitecore implemented the digital platform using Sitecore Experience Platform (XP 9.1), Sitecore Experience Database (xDB) and Sitecore JavaScript Services (JSS), deployed on Microsoft Azure PaaS, to deliver a scalable, personalized web experience.

Using Sitecore’s solution, Alinta Energy gained location-based personalization, faster authoring and content reuse, and rapid scalability to meet peak demand and regulatory changes. The Sitecore implementation reduced complaints by surfacing accurate information sooner, eased resource pressure, and drove clear business impact: conversions +47%, click-through rate +10%, page views +11%, page sessions +4% and a 20% reduction in bounce rate.

Alinta Energy