Case Study: Aditya Birla Capital Ltd achieves a mobile-friendly, scalable customer experience with Sitecore

Aditya Birla Capital Ltd - Customer Case Study

Aditya Birla Capital Ltd, through its subsidiary Aditya Birla Sun Life AMC Ltd, needed to modernize an outdated website that was slower than market standards, difficult to use on mobile, and unable to help customers easily find fund information or complete buy/conversion journeys. The company turned to Sitecore and its XP platform to address fragile backend performance and scaling challenges.

Sitecore implemented Sitecore Experience Platform (XP 8.2) along with xDB, EXM, FXM, and Experience Analytics tools, integrating third-party financial data APIs, CRM-connected lead management, and Solr search. The result was a mobile-centric, scalable platform with improved response times and faster time to market, plus single sign-on for group portfolio and mutual fund access, multi-site support, and a smoother investor experience.

Aditya Birla Capital Ltd