Case Study: Not Impossible Labs achieves $250,000 in donations in two months and near-perfect accessibility with Sitecore

A Sitecore and Salesforce-powered web and marketing platform generated $250,000 in donations in two months

Not Impossible Labs, a Los Angeles-based technology nonprofit that creates humanitarian solutions, faced a fragmented, inaccessible website and manual marketing processes that limited storytelling, measurement, and outreach. They engaged Sitecore (with implementation support from Verndale) to build a Sitecore- and Salesforce-powered web and marketing platform using Sitecore Experience Manager/Experience Platform and Sitecore Connect for Salesforce.

Verndale implemented a Sitecore Helix content architecture, Sitecore forms and donation apps, and Sitecore connectors to Salesforce Marketing Cloud to automate data syncs, enable personalization, and improve accessibility. The Sitecore solution launched in three months and delivered measurable results: Siteimprove accessibility 99.6, 300 donor leads into Salesforce in two weeks, $250,000 raised in two months (70,000+ meals donated, ~2,500+/week), faster content creation (days to hours), hundreds of development hours saved, and strong engagement increases.

Not Impossible Labs

Adam Dole

Managing Director