Case Study: Würth Canada improves eCommerce search performance with Site Search 360

Würth Canada - Customer Case Study

Würth Canada, a leading industrial supplier, faced significant challenges with its eCommerce site search. Their previous search engine frequently returned zero or irrelevant results for complex article numbers and struggled with a large, inconsistent product data feed. This led to customer search abandonments. They partnered with Site Search 360 to implement a robust and user-friendly search solution to handle their vast catalog and improve search relevance.

Site Search 360 deployed its semantic search capabilities and a fine-tuned web crawler to properly structure and enrich Würth Canada's product data. The solution included a highly customizable ontology for categorization and intelligent filters. As a result, Würth Canada's overall search score more than doubled, the click-through rate increased by 23% to nearly 60%, and the search abandonment rate decreased by 11%. Site Search 360's tools now guide customers to the right products more efficiently.

Würth Canada

Bisma Malik

Onsite Search & SEO Manager