Case Study: Profusion achieves a 360° view of its data in days with Sisense

When Data Visualization Tools Fall Short, Profusion Turns to Sisense for Data Analysis & ETL

Profusion, a former digital marketing agency turned data science and intelligence marketing firm, was struggling to produce consistent, scalable marketing-effectiveness reports from more than a terabyte of scattered data (Adobe, Redpoint, MySQL, Redshift, Hadoop, NoSQL). Their manual Microsoft Office processes and a semi-automated JavaScript/D3 front end created bottlenecks, lengthy turnaround times, and limited dashboard interactivity, so data engineer Dale Bradman and Head of Data Science Henrik Nordmark sought a more powerful BI solution.

By adopting Sisense, Profusion consolidated disparate sources into an Elasticube, reused existing JavaScript logic, and leveraged Sisense’s back-end as an ETL engine to build white‑label, interactive dashboards. The team now delivers a 360° view of data in days instead of weeks, improved productivity by about 43%, enabled consultants to self-serve insights, and uses a visual ETL-monitoring dashboard to track transfers and errors—bringing scalability and ease of use to their analytics offering.

Profusion

Dale Bradman

Data Engineer