Case Study: Tubi achieves rapid, company-wide data-driven decisions with Sisense

Tubi Uses Data as a Competitive Advantage

Tubi is a free, ad-supported streaming platform competing with well-funded incumbents like Hulu and Disney. With billions of rows of customer and content data from hundreds of partners, Tubi needed a way to turn large, complex datasets into fast, reliable business decisions and to scale data literacy across product, marketing, finance and engineering teams.

By standardizing on Sisense for Cloud Data Teams as a single source of truth, Tubi enabled SQL-based self-service, rapid dashboarding and centralized tracking of key metrics (average streaming time, ad impressions, installs, revenue per ad, etc.). The result: faster, company-wide data-driven decisions, simpler collaboration between analysts and nontechnical users, and a scalable analytics platform that supports advanced Python workflows and ongoing growth.

Tubi

Rameen Mahdavi

Data Scientist