Case Study: The Salvation Army achieves increased donor conversion with Sisense

The Salvation Army Increases Donor Conversion with Targeted Fundraising Efforts

The Salvation Army, a global charity with over 1.5 million members, needed a better way to provide transparent, up-to-date donor and fundraising information to internal teams. Their CRM’s limited reports and time-consuming Excel processes made it difficult to show donors how funds were used and to give local units clear, comparable fundraising metrics across seasons and channels. The CRM director sought a quick, secure solution that would deliver fast time-to-insight.

They implemented Sisense, building a first dashboard during the free trial in about two hours and a full suite within a month. Adoption scaled from 20 licenses to an unlimited contract as users requested custom dashboards; live data connections and a wealth-overlay dashboard enabled targeted outreach. The result: streamlined reporting, new operational dashboards (e.g., mail/package tracking), and a dramatic increase in donor conversion by focusing efforts on high‑potential, engaged prospects.

The Salvation Army

Dean Feener

Southern Territory Director of CRM Systems