Case Study: Soft Stuff achieves deeper customer and e-commerce insights with Sisense

Soft Stuff pivots quickly to navigate economic crisis

Soft Stuff, a specialty food purveyor that pivoted from B2B to B2C during COVID-19, faced the challenge of managing multiple e-commerce storefronts and understanding customer and product performance across different channels. Using Sisense, the company gained deeper visibility into the customers visiting its website and improved tracking of its e-commerce operations.

Sisense helped Soft Stuff corral data from several storefronts into a more usable form, allowing the team to analyze product throughput and make insight-driven decisions across three to four e-commerce sites running from the same inventory. As a result, Soft Stuff says it is thriving, with Sisense enabling better understanding of online sales flows, historical Valentine’s Day trends, and the performance of products like red velvet cakes.

Soft Stuff

Lois Gamerman

President and CEO