Case Study: Skullcandy achieves a single source of truth and rapid actionable insights with Sisense

Skullcandy Sees Actionable Insights in The First Week

Skullcandy, a Park City–based maker of headphones and audio gear with roughly $300M in annual revenue, was struggling with multiple legacy BI tools that produced conflicting answers across the business. With more than 100 million rows of de‑normalized data spread across 5+ siloed sources, Director of Infrastructure Brent Allen needed a single, unified view that could handle large, messy datasets without heavy data preparation.

Brent ran a Sisense proof of concept on 80M+ rows and delivered actionable sales insights in the first week; Sisense quickly became the company’s single source of truth. The platform simplified data preparation and report automation, reduced IT overhead, and enabled intuitive, frequently refreshed dashboards—adoption was boosted by a companywide dashboard contest (40+ entries), and users now “Sisense it” when they need answers.

Skullcandy

Brent Allen

Director of Infrastructure