Case Study: Act-On achieves a single source of truth and real-time, accurate insights with Sisense BI

Over a Dozen Apps with One-Truth Sisense BI

Act-On is a marketing automation software company that relies on more than a dozen web tools (Zendesk, Salesforce, Google Docs, etc.) to manage customers across the lifecycle. This fragmented tooling created inconsistent BI, unclear data sources and integration unknowns, leaving the company without a single source of truth or real‑time, action‑oriented analytics.

Act-On implemented Sisense to quickly unify data from multiple systems into one low‑code view, with nightly customer‑satisfaction feeds and weekly team dashboards for managers. The result was immediate visibility and measurable ROI: accuracy issues were eliminated, teams gained real‑time insights for coaching and strategy, and strong vendor support smoothed implementation and ongoing use.

Act-On

James Levine

Senior Analyst/CS Operations Manager