Case Study: MindMax achieves a perfect automated data pipeline and 50% time savings with Sisense

MindMax Achieves a Perfect Data Pipeline in the Face of Complex Data Sources

MindMax partners with colleges and universities to grow enrollment among continuing-education and adult learners. The team struggled with disparate data—from Salesforce, Google Analytics, social ads and marketing systems to various student information systems—and relied on manual Excel mashups, making it hard to produce consistent, cross‑channel insights needed to scale.

By implementing Sisense for BI and Fivetran into Google BigQuery for automated ETL, MindMax created a single source of truth and white‑labeled dashboards for customers. The integration eliminated manual extraction, freed up 50% of team time, broadened data coverage, and delivered real‑time, actionable insights to both internal users and university partners.

MindMax

Brian DiScipio

Vice President of Technology