Case Study: The Lukens Company achieves 25% productivity improvement with Sisense

Marketing Agency Sees 25% Improvement in Productivity with Sisense

The Lukens Company (TLC) is a full‑service direct response marketing agency serving nonprofits, cultural institutions, political clients and Fortune 100 companies. Over decades of work it accumulated massive datasets (tens to hundreds of millions of records) but relied on labor‑intensive, manual Excel and email reports delivered monthly, which made timely, accurate analysis and client access impractical as data volumes grew.

Erik Pfalzer implemented Sisense (Elasticube + dashboards) without new hardware, linking MySQL, Salesforce, Google Analytics/AdWords and other sources to produce near real‑time reporting. The platform replaced manual monthly reports with 120+ dashboards and online ad‑hoc access for internal and external users, enabled rapid campaign analysis and new services, and delivered a 25% improvement in company productivity.

The Lukens Company

Erik Pfalzer

Director of Analytics