Case Study: Luzern boosts customer engagement and platform stickiness with Sisense BloX

Luzern Drives Customer Engagement and Stickiness with Sisense BloX

Luzern helps major brands grow marketplace sales on Amazon through its Channel Optimizer platform, which collects thousands of product and competitor data points and executes “Smart Plays” to boost revenue and margins. Facing the need to turn dashboards into more engaging, operational tools—and to increase client engagement and stickiness—Luzern sought a way to make analytics visually compelling, mobile-friendly, and directly actionable without forcing users to leave the platform.

Luzern embedded Sisense BloX into Channel Optimizer to build low-code, customized analytic apps that combine rich visuals with in-dashboard actions (for example, pausing Amazon ad campaigns), mobile-optimized executive summaries, fulfillment TV dashboards, and user feedback forms. The result: faster, data-driven decisions, smoother operational workflows, a more engaging user experience, and stronger customer retention as clients can drill into insights and take action directly from the analytics.

Luzern

Patrick Sherlock

Chief Product Officer