Case Study: PolicyBazaar achieves 15% increase in efficiency and 10% increase in sales with Sisense

Insurance Aggregator Policybazaar.com Sees 15% Increase in Efficiency and 10% Increase in Sales

Policy Bazaar, an online insurance aggregator in India, needed to move beyond stale Excel reports and disconnected CRM/call-center data that left leaders and 1,500 call agents unable to get timely insights. Reporting depended entirely on the analytics team, creating a slow, manual bottleneck that hindered decision-making and limited operational efficiency and sales growth.

Ayush Mittal, Head of Data Science, implemented Sisense to combine data sources, enable self-service analytics, and power predictive lead assignment so agents receive optimized call lists rather than searching for leads. The solution improved agent utilization and productivity by 15% and lifted sales conversion by 10%, freeing analytics resources and accelerating data-driven decisions across the company.

PolicyBazaar

Ayush Mittal

Head of Data Science