Case Study: Felix Gray achieves real-time, company-wide data insights and faster reporting with Sisense for Cloud Data Teams

Felix Gray Uses Data to Get Insights on Eyesight

Felix Gray, a New York–based eyewear company that makes glasses for heavy screen users, faced growing reporting and analytics needs after CTO Houtan Fanisalek joined in 2016. As requests for operational, financial and customer data multiplied, Excel and ad hoc processes could no longer provide a single source of truth or keep up with the startup’s small, developer‑based team.

Felix Gray implemented Sisense for Cloud Data Teams, leveraging its SQL‑based interface for fast onboarding and low cost, and began publishing daily reports and dashboards across operations, customer service, marketing and executive teams. The solution reduced manual report requests, sped up access to live data for investor due diligence, improved decision‑making across departments, and set the company up to scale further with deeper integrations and new hires.

Felix Gray

Houtan Fanisalek

Chief Technology Officer