Case Study: Kantar achieves time-saving, client-wowing embedded analytics with Sisense

Embedded Analytics Saves Time and Wows Clients

Kantar’s Analytics Practice, which delivers data-agnostic customer and marketing insights via its Athena platform, was hampered by slow, manual reporting—relying on PDFs and PowerPoints—and ad-hoc data processing that lengthened project timelines and made frequent model updates (every 3–6 months) impractical. They needed an embeddable, white-labeled analytics solution with single sign-on that could handle diverse sources (Redshift, SQL, Excel, flat files, tracking) and large volumes of data.

By embedding Sisense into Athena, the team rolled out white-labeled, iFrame-ready dashboards and reusable report templates that process millions of rows at scale. The change shortened turnaround from weeks to days, enabled rapid iterations during client onboarding, democratized access to insights, “wowed” prospects with interactive dashboards, and materially reduced time and cost for modeling and reporting.

Kantar

Rajeev Natarajan

Partner