Case Study: Crowd Media achieves rapid, actionable insights from messy, disparate global data with Sisense

Crowd Media Turns Messy Data Into Powerful Insights

Crowd Media, founded in 2009, is a global mobile entertainment and micro‑job company that crowdsources expert answers to customers worldwide. CTO Ian Clark struggled with messy Excel spreadsheets and disparate data from Redshift, MySQL and various APIs (Facebook Ads, App Annie), which made daily filtering, standardized reporting and identification of top-performing experts and ads slow and error‑prone—an initial BI tool also failed to meet their needs.

Crowd Media replaced that tool with Sisense, deploying an Elasticube and live dashboards in about a day and quickly rolling access out to marketing, operations and finance. Real‑time dashboards (displayed on TVs) and self‑service reports now reveal best markets and channels, calculate net earnings, track researcher response quality, and power board reporting—delivering faster, actionable insights that improve marketing efficiency, operational performance and scalability across 1,000+ researchers in 28 languages and 40 countries.

Crowd Media

Ian Clark

Chief Technology Officer