Case Study: Lightning AI achieves cost savings and instant embeddable dashboards with Sisense

Cost Savings and Flexible Access to Data for Lightning AI

Lightning AI is a machine-learning-driven ad management platform that automates targeting and campaign work across Facebook, Google, Instagram and more. Founder and CEO Colette Nataf needed a way to quickly aggregate disparate marketing and spend data, surface it to customers, and avoid long, costly custom dashboard development — especially for non-technical users who needed easy search and pivot-table access.

By embedding Sisense for Cloud Data Teams dashboards, Lightning AI can link customers’ data sources and deliver custom, searchable dashboards in minutes instead of weeks. The integration created a single source of truth via API endpoints, enabled non-technical users to explore data with familiar tools, saved an estimated $100K+ in development costs, freed engineering resources to focus on growth, and sped up customer onboarding and satisfaction.

Lightning AI

Colette Nataf

Founder & Chief Executive Officer