Case Study: CAUSE + EFFECT Strategy and Marketing achieves 60X faster development with Sisense

CAUSE + EFFECT Strategy and Marketing speeds development 60x with Sisense

CAUSE + EFFECT Strategy and Marketing (CESM), a marketing and data analytics firm, faced a significant challenge in efficiently deriving insights from client data for marketing plans. Originally relying on time-consuming and inflexible Excel workflows, their VP Michael Sutton found that deep analysis—such as examining donor loyalty, renewal rates, and time-series giving patterns—was hidden and took weeks to compile. They needed a better solution to manipulate data from sources like CSV, Excel, and Salesforce, and turned to the analytics platform Sisense.

By implementing Sisense, CESM gained the ability to create dynamic, 3D views of client data and build interactive dashboards quickly. This solution allowed them to analyze complex donor behaviors and departmental shifts with just a few clicks. The results were dramatic: development time for new client analyses decreased from one week to just 30 minutes, a 60x improvement. Sisense enabled CESM to deliver actionable insights to clients rapidly, transforming static data into strategic decision-making tools.

CAUSE + EFFECT Strategy and Marketing