Case Study: Blueline Madagascar achieves daily insights and a single source of truth with Sisense

Blueline Telecom Revs From Monthly to Daily Insights

Blueline, a Madagascar-based TV, internet and now-mobile provider founded in 1998, struggled with fragmented, homegrown reporting systems in each department that produced inconsistent answers. The company could not accurately attribute revenue from bundled promotions and numerous sub-products, had roughly 50 million rows of disparate data in SQL and CSV files, and needed timely insights before its mobile launch to avoid poor investments and missed opportunities.

By deploying Sisense, Blueline built a single source of truth that linked ERP and data silos, harmonized and cleansed data, and delivered dashboarded insights updated daily instead of monthly. The solution ran on simple hardware, let teams spin up new dashboards in days, freed IT from manual reconciliation, and provided the timely, accurate visibility needed to improve agility, revenue tracking and decision-making.

Blueline Madagascar

Nacer Adamou-Saidou

Director of Information Systems