Case Study: Alpharooms achieves faster lead closure and increased profits with Sisense

Alpharooms.com - Customer Case Study

alpharooms.com is a leading UK and Ireland discount travel site serving about one million customers with access to rooms in over 250,000 hotels across 40,000 destinations. The analytics team needed easy-to-use, interactive dashboards and drill-down reports for web behaviour, email marketing, booking patterns and financials that business users could run without IT or external consultants; their Excel/OLAP approach and heavyweight BI suites were slow, costly and required too much IT involvement.

They implemented Sisense to build interactive dashboards and run multiple ElastiCube datastores (tens of millions of rows) on a single standard PC, delivering fast, self-service reporting across bookings, website usage, marketing campaigns, purchasing and call-centre performance. The result was rapid time-to-insight, low IT overhead and lower total cost of ownership—reports that once took days with Microsoft BI can now be completed in hours—enabling opportunities like direct hotel negotiations to reduce wholesaler costs.

Alpharooms

Lee Eckersley

Head of Business, Analysis