Case Study: Viva Fiesta boosts PVR and PPD with Siro

Viva Fiesta boosts PVR 17.5% and PPD 22% with Siro

Viva Fiesta, a family-owned automotive dealership group, faced a challenge in achieving consistent F&I performance across its 15 stores. With an aging and failing camera system, recording compliance dropped as low as 10%, leaving leadership with no visibility into deals and no systematic way to train or replicate best practices. The vendor Siro provided its AI-powered platform to replace the outdated system.

By implementing Siro's solution, which records, transcribes, and analyzes every F&I conversation, Viva Fiesta gained full visibility into its operations. This enabled daily coaching, real-time feedback, and cross-store learning. As a result, the dealership group saw a 17.5% increase in PVR and a 22% increase in PPD, with recording compliance jumping from 10% to over 90%.

Viva Fiesta